House Cardi
We Shot a Lookbook in Mallorca Because We Could
Let me tell you how House Cardi started.
Michelle Wolf is one of the funniest people alive. She also has opinions about cardigans that border on philosophical. We started talking about clothes the way comedians talk about everything — which is to say, seriously but without pretending it's more important than it is.
What we landed on: there's a whole category of fashion that nobody's doing right. The clothes you actually live in. The cardigan you reach for without thinking. The duster you wear to the kitchen at 11am and somehow still look like you made a decision. House Cardi is that category.
The lookbook was shot in Mallorca in 2024. Golden afternoon light. Mediterranean. Unhurried. We photographed people in clothes, not clothes on people. That distinction matters more than most brands understand.
The Summer Duster. The Grey Cardigan. Pieces with drape and weight that look better the more you wear them.
Michelle is the face and the funder. I'm the strategy, the direction, the production architecture, the person who makes sure the creative doesn't collapse into something generic. It's a clean split. It works.
The Mallorca light was free. The rest of it took real work.
